Milking your profitable keywords
This applies to search marketing
Set up two campaigns.
Campaign one – unlimited budget, accelerated ad spend.
Take all the profitable keyword with volume, exact match only, 1 keyword per adgroup, write a specific ad for each keyword. I have campaign with ad CTR as high as 40% to 50% on search, MILK every single impression if keyword is profitable.
Campaign two – set a budget you feel comfortable with. Take all the profitable keyword with volume, broad match only, 1 keyword per adgroup, specific ad for each keyword and also, a SHIT LOADS of negative keyword. I meant, a LOT of neg keyword. My broad campaign has close to 4k neg keywords.
Here is what’s gonna happen with campaign two. You will get three types of keywords.
Profitable keywords very similar to what you are bidding on, no volume. Take acai berry for example, you will get clicks like rachael ray acai berry coupon. Those don’t have volume to justify its own adgroup, you can ignore it.
Profitable keywords very similar to what you are bidding on with volume. Take those out, dump it into campaign one, exact match it, milk it.
Unwanted keywords that goes with your profitable keywords. for example, acai berry scam. Take the unwanted keyword, dump it into your neg list, grow that list.
Milk every dollar out of one keyword, then start testing new keywords in exact match campaign, profitable? move it to broad campaign, rinse and repeat.
PS. You can forget about phrase match, volume ones are covered by exact match, no volume keywords are covered by broad match, in my experience, I see no benefit of phrase match.
