PPC to PPV transformation

If you are good at PPC, PPV should be easy for you.

People on search engine have three mindsets/modes
Browser mode
Research mode
Buying mode

Now, let’s exam the entire consumer purchase process.

1. User browse around and thought of something (Browse mode, oh shit, that chick got white teeth with sexy smile)
2. User wants to know more about how to get white teeth and type in general keywords into search engine (Research mode, teeth whitening kits/strips)
3. User done with research, type in specific product detail trying to make a purchase (buying mode, Crest Whitestrips )
4. After typing in the buying mode keyword, user sees search engine listings, and start clicking shit trying to compare price and make a purchase(buying mode being turbo charged, start clicking all the sites that sell Crest Whitestrips)
5. User browsing merchant website, clicking on the items and adding them to shopping cart (buying mode super turbo charged, Crest Whitestrips in the shopping carts)
6. User clicks on check out and completes the purchase

PPC only give you control up to step 3, but PPV gives you control all the way down to step 6 (with less and less volume). People deeply involved beyond step 3 are in a more firmed mindset that they are ready to buy compare to people in step 3

If you are good at PPC, just analyze your ppc campaign and apply it to ppv

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