visitor mindset and your landing page
A friend of mine ask me a question today and I have decided document it here so I can also review it later in the future.
The question is: Do you assume the average user who lands on your landing page to be logical when making the purchase?
This question is an easy yes/no question, but it is also a question that takes years of experiences and it might take hours to answer. Below is my take on this question.
It depends on the product, price, user’s current browsing mode and the niche.
If your ankle hurt like crazy from arthritis while searching for a remedies and you found a landing page selling arthritis supplement that claims to fix your problem, you might be an impulse buyer.
If your ankle has been bothering you for a long time from arthritis and you have finally decided to search online for a remedies and you found a landing page selling the arthritis supplement, you might be a logical buyer.
If you stumble upon a dating site while your dick is hard, impulse
If you have been looking and want to get marry then stumble upon a dating site, logical
If your product cost only $10.99, I would say mostly impulse buyers
If your product cost $1099.95, then it is probably attracts more logical buyers.
Therefore it really depends.
It also depends on how you construct your landing page, depends on the traffic you are bringing in, depends on the keywords you are targeting. You need to really connect with your potential customers to get that conversion. You need to map their current mindset with the right landing page to be able to have a successful conversion. Knowing their mindset and show them the right landing page at the right time.
People lands on a dating landing page at 9am and 9pm are going to have different mindset. One might be looking for a soul mate to wake up and have a life with while the other one might be just looking to fuck.
This is why I always have multiple landing pages for customers with different mindset and for different keywords I target.
Knowing what your customer is thinking and connect them to your product with the right landing page, right price point is the key to success.
